benefits to bloggingThere are a few beneficial results of creating a blog.  It is an easy way to state that you are an authority on a given subject. This makes blogging the perfect platform for building expertise.

Establishing a blog also builds a community by getting valuable content out to masses of people who could benefit from it. Comments on a blog post can enable direct interaction with readers.

Whether you offer legal services or sell cakes and pies, the opportunity to convert blog readers into paying customers is always present. Gaining the trust of readers–combined with an increased awareness of products and services that are offered–typically yield an increase in sales