1. Your website isn’t “professional” looking
If your website looks amateurish, parts of the site are not working or pages that are “Under Construction”. People form an opinion of a website within the first few seconds of visiting it. Make sure your customer’s first impression is of a professional business.
2. The design of your website doesn’t reflect your companies image.
Does your site reflect your product or services and who you are as a business? If the first impression of your website does not resonate with your clients, you have lost their attention. A strong brand image and identity is essential to gain credibility among your clients.
3. The information on the site is stale/old.
If you go to a website that lists events that happened in the past, how much will you rely on the information on the rest of the site? You can either make the change yourself (if you know how to code), setup a content management system or hire a web designer. Using our content management system is a very easy way for you to maintain/update the information on your website yourself (without paying a web designer to update your website for you!)
4. No SEO
Search Engine Optimization (SEO) is a series of techniques which enable your website to rank higher in the search engines. This makes it easier for visitors to find your site and helps drive traffic to it. And more traffic means more customers. Your site cannot easily be found without SEO which means less traffic and sales.
5. Flash intro pages
The dreaded flash intro page (or ‘flash splash’ as they are sometimes called). If a visitor has to sit watching this load in order to gain access to your site then forget it. They will disappear within seconds. Remove this page.