The primary motive of a business website is to generate revenue (yes, even if it is not an eCommerce site). Only a mobile-friendly website can assist in this. Consider these facts:
Mobile usage is exploding
- Over 20% of Google searches are performed on a mobile device
- In 2014, more than half of local searches were performed on a mobile device.
- In the United States, 25% of internet users only access the internet on a mobile device.
- Most people have a better opinion of brands when they offer a good mobile experience.
- 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
Responsive design is preferred for SEO.
In June 2012, Google’s Pierre Farr went on the record to say that Google prefers responsive web design over mobile templates (a completely separate site for mobile devices). Having one single URL makes it easier for Google bot to crawl your site as well as reduces the chance of on-page SEO errors. For these reasons, responsive sites typically perform better and are easier for you to maintain than a separate, mobile-template site.
Positive user experience
According to Google, if a user lands on your mobile website and is frustrated and/or doesn’t find what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely your competitor). It’s also said that if they have a positive experience with your website (responsive or otherwise), a user is 67% more likely to buy a product or use a service.
Mobile is everywhere
Of the over 5 billion mobile phone owners, 91% keep their mobile devices in close proximity, 24x7x365. This means they are more likely to use that device to search, shop, etc.
Want to convert your existing site or redesign your site, contact us for a quote.