Business Benefits to a CMS

There are a wide range of business benefits that can be obtained by implementing a CMS (Content Management System), including:

YOU are in control. No one knows your business better than you do, and no one knows what you want to say, or how you want things to look, more than you. A CMS gives you direct control over the content on your web site.
Increased ways to communicate. Whether you’re a retailer with an on-line catalog, a small business looking to grow, a writer looking for exposure, or any business or organization seeking to maximize chances for success, a CMS opens up new ways to communicate with your audience. Especially as e-mail systems become more and more clogged with useless junk mail, your customers will increasingly come to rely on the quality of information they can get directly from your web site without the worry of viruses, etc.
Better customer service. Your CMS might have a public component that allows your customers to contact you directly through your web site as opposed to e-mail. This provides an opportunity to integrate customer requests directly into you customer service systems where they can be handled more quickly and bypass e-mail systems.
It’s a win-win solution … and you win both times. You benefit from having a professional designer (Global Nerds!!) produce the look and feel of your site and it’s overall presentation. At the same time, you reserve the role of producing the content for yourself (or any other business expert you choose). This allows you to use the proper expertise for each of the aspects of successful web site development.

Beyond these, the greatest benefit the CMS can provide is to support your business goals and strategies.

For example, the CMS can help to improve sales, increase user satisfaction, or assist in communicating with the public.